Get to know MICBR (Brazilian Creative Industries Market)
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MICBR (Brazilian Creative Industries Market) represents an important federal public policy to promote businesses in the Creative Economy, which brings together various sectors such as: fashion, literature, music, theater, dance , crafts, games, circus, among others. To participate in the event, it is necessary to register for the call for proposals and be selected to be part of the delegation of the chosen sector.
The concept of the creative economy, according to IPEA (Institute for Applied Economic Research), is the set of economic activities that depend on symbolic content – including creativity as the most expressive factor in the production of goods and services, closely related to economic, cultural and social aspects that interact with technology and intellectual property.
In 2018, Proposta Verde participated in the first edition of the MicBr movement, which took place in São Paulo. In 2023, the event was held in the Amazon, in the city of Belém, Pará. 260 entrepreneurs were selected and received financial subsidies for travel, accommodation, and food. On this last occasion, we participated in an interview for the Ministry of Culture, sharing some of our expectations. You can read it here: https://www.gov.br/cultura/pt-br/assuntos/noticias/regiao-sul-sera-representada-por-39-empreendedores-no-micbr
One of the main activities carried out were the business rounds, where buyers and sellers could talk for 20 minutes, with pre-scheduled sessions, including international buyers such as Made in Town from France, represented by Pascal Gautrand, and Awaytomar from England, represented by Mateus and Marília Biasi.
The Green Proposal aimed to connect with other fashion brands aligned with sustainability principles, so that together they can collaborate in the future to benefit both. Among the brands that presented were: Moda do João, Seiva da Amazônia (along with Seringô) , Ludimilla Heringer , Beirando , Negrita , Liana D'áfrica , Dedim , Bordeliê , Morada , Fin-Fin , Arbol , Desalinho , Estepa Stor , Fogoyo , Casa Candeeiro do Oeste , Maria Karaguatá , Isnau, Associação das Mulheres Quilombolas, Redeiras , and Chic Bem . All of them showcase creative work in the fashion and craft sectors, from various regions of Brazil: Maranhão, Alagoas, Rio de Janeiro, São Paulo, Pará, Rio Grande do Sul, Bahia, and Paraná.
Events of this nature are fundamental to the development of the Brazilian Creative Economy, as they enable connections, expansion of networks, training, and the generation of new ideas and businesses. From a sustainable development perspective, creative sectors contribute to the dematerialization of products and the creation of solutions to current problems, thus aligning with our historical moment.
"Unlocking the potential of the Creative Economy involves promoting the creativity of societies in general, reaffirming the distinctive identity of the places where it flourishes and clusters, improving the quality of life where it exists, enhancing the local image, and valuing and strengthening resources to envision new and different futures." United Nations Creative Economy Report I 2013.